Cape Town, South Africa, 01 April 2015
As of April this year, Proper Film is proud to call the Masons Press development in Woodstock its new home. As its name implies, it was once a large industrial factory that has been retrofitted with open-plan office spaces, showrooms, start-ups and eateries. From Proper Film’s second floor windows, it offers some incredible views of the Cape Town harbour and Foreshore areas.
“In the beginning it was a bit stressful as we were hosting two shoots back-to-back while still moving in. But now that we’re settled I couldn’t be happier we ended up here” said Proper Film’s David Horler of the space. “The area really speaks to some of the genre-bending intentions of our film projects. It’s at the same time dirty and spotless, dangerous and safe, filled with history but also brand new. It has a vibrancy and rawness few other areas so close to the city centre have.”
“We wanted the space to be slick and professional but at the same time cozy and welcoming. We feel we’ve achieved this by mixing old and new, like the district itself, while respecting the open-plan layout of the office. Though all work areas are mostly visible to one-another, each exists as its own little island of creativity.”
Woodstock has quickly become one of Cape Town’s edgiest and fastest growing districts. While rampant gentrification has perhaps played a part in stripping some cultural heritage from the area, there is no doubt the coexistence between old and new is a key drawcard for the district. Multi-generational mom-and-pop shops, immigrant convenience outlets and second-hand furniture stores blend alongside hipster delis, art galleries and large manufacturing factories (notably textiles). Above and in-between the two main thoroughfares are countless semi-detached houses and apartments as well as several new residential and retail developments springing up. It is arguably one of Cape Town’s most diverse areas, in a city notorious for its geographic segregation.
If you’re in town, drop us a mail or gives us a call and come visit; we’ll happily treat you to arguably the best coffee in Cape Town and some of the freshest and tastiest breakfasts and lunches from our friends at Baseline Coffee and the Mill & Press Café & Deli.
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